How Social Media Can Assist Your Business Growth

Posted by Michael

Categories Social Media

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In the past few years, Social Media has significantly transformed the way the world does business. Using these social media resources, it is now so much easier to build the community that your business requires for continued growth and success.

Here’s 5 ways in which Social Media Marketing can assist your business:

Access A Larger Population Of Users

If used correctly, Social Media can increase the “know, like, and trust” factor of your business. Rather than trying to sell your products or services, you should inform your audience, build relationships and make friends with customers and prospects. Having an enormous audience who ‘follows’ or ‘likes’ you does not necessarily mean you will get any leads. Making sure your audience is specifically targeted to the suitable crowd is crucial. It might take some time but is worth it in the end.

Improve Your Search Engine Optimization

Increasing your company’s Google Ranking is one of the most beneficial marketing tactics to getting noticed. Signing up to sites like Facebook, Twitter, LinkedIn and Youtube will help Google index your site by counting each off-site link as a ‘vote’ to increase the popularity of your site. The majority of internet users will use Google to get to their destination; therefore it’s important to place on the first or even second page of the search results since most people won’t navigate past the first couple of pages.

Provide Great Web Traffic

Facebook, Twitter, LinkedIn and YouTube are the most trafficked social media sites. You don’t have to use all of these tools, but it’s helpful to at least set up a profile on all of them. The more your sign your business up with these social networks, the higher chance you will bring in traffic to your website. This also is a great strategy to improve your SEO because the more visits your site receives the higher ranked your site will become.

Free Marketing, Why Not?

Starting a new business can be quite costly. Social Media Marketing is a great way to get your name out there without any fees. Unless you want to promote your business with ads on Facebook, marketing your business on these social media platforms is 100% free. It takes next to nothing to set up either, so you won’t have to worry about it eating up your valuable time.

Make Your Brand More Visible

Signing up for these sites gives your business the opportunity to expose its brand using a profile picture, banner, and/or background. Take advantage of this opportunity to familiarize others with your logo and brand. If you’re not so technically advanced and you are having troubles making your profile mock your business’ look and feel, you can get your brand professionally integrated by Incube8 Creative for free.