1. Understand your target demographic
Understand your ideal visitor and think about what they want. This will help the graphic designer create a concept that is most suitable for your needs.
2. Taking the less expensive route may cost you more in the long run
Having a low quality brand can overall give your business a low quality appearance. When it comes to design, it’s cheaper to do it once than it is to revise it over and over again. More important than money, save yourself a headache and hire someone to do it right the first time.
3. Choose a designer carefully
Take a look at their portfolio, experience and their personality. You will be working with them every step of the way and will be communicating back and forth.
4. Listen to the designers advice
It’s normal to want to have a hand in every decision and it’s hard to let go of control to some key aspects of your design. However, you have to remember that you’re hiring a designer to take advantage of their expertise, not yell in their ear. Work with the designer to let them know what you want, but give them the freedom to do the work that you hired them to do.
5. After project completion, make sure you receive all the files
Receiving all the artwork files is very important and will save you money in the long run. Let’s use a logo for example. Your designer creates you a beautiful logo and decides to quit his/her job down the road or go on a 3 month vacation. You now need this logo to use for a large trade-show banner and it is too pixelated to use for that type of media. Now your only option is to get another designer to either re-trace your existing logo or re-design a new one leading to further expenses.
6. Have a blog on your website
Having a blog brings traffic to your site by having useful information for potential customers to read. In addition, constantly updating your website is good for Search Engine Optimization (SEO) as it gives Google a reason to scan it, keeping it relevant. Finally, a well-written blog gives you credibility in your profession, as it shows your audience that you are an expert in the field.
7. Have all copy ready before getting your website done
It isn’t the designers job to write the copy for your website. Whether you write it yourself or hire a Copywriter, ensure that it sounds professional and matches the tone of your brand.
8. Take advantage of Social Media Platforms
Sites like Facebook, Twitter, G+, Yellow Pages and Yelp will increase brand awareness, improve your SEO rating, provide great web traffic and are free! Just remember that social media is not for selling but rather for building connections and relationships.
9. Consistency is Key
An excellent brand reinforces the entire look and feel of your business. This means all of your brand components should integrate and flow together. Make sure colours, fonts and styles are staying consistent throughout all of your business’s media or you can/will confuse your audience into thinking they’re looking at a whole other business.
10. Make sure you have access into your website after it is completed.
You don’t want to call your designer every time you want to make a small change. If you want to edit a headline, you shouldn’t have to jump mountains to do it. Get all the access information for your website from the designer so you can make whatever changes you want on your own time with ease.